Our Marketing Plan for Sellers
If you’re selling your home, you may have a garage sale to get rid of items you don’t want to take with you when you move. What will you do to market that sale? Most people put out signs, run classified ads, post notices on bulletin boards, and now they talk about it on Facebook and Twitter. All of that is great exposure, and generally makes a garage sale a successful event. Though it’s mostly about getting rid of stuff, you could take in a few hundred dollars on a weekend.
Selling a home is going to involve tens or hundreds of thousands of dollars, a much larger project. You want a real estate brokerage with the expertise and resources to properly market your home. And, like a garage sale, only much more so, you want a brokerage with a marketing plan for your home. This plan should lay out for you exactly what’s going to be done to market your home and where.
Home Marketing Plan Components
We will give you a detailed marketing plan, with a description of all of the media and venues where we will be advertising your home, including:
- Homes magazines
- Our website
- Syndication across many sites on the Web
- Direct mail
- The MLS, Multiple Listing Service
However, a good marketing plan for selling a home doesn’t stop with placing advertising and acting on inquiries. We’re constantly measuring results and we’ll be reporting regularly to you. We’ll be giving you information about page views on the Internet and requests for more information about your home.
When your home is shown, we’ll be requesting feedback from the buyer agents and their clients. Not all feedback is valuable, but knowing their general impressions about price and value is critical. Finding out about things you can change without big expense that will make the home more desirable is another result of feedback.
Partnering with our brokerage to list your home will get your marketing plan rolling. Expect constant feedback and reporting of results. And, expect your home to sell.